Over the past 10 years I have been involved with the creation and building of several brands ranging across a variety of industries and differing target audiences. There was Chucking a Mosh which was promoting Australian punk, metal and hardcore bands, Waywire who specialized in online video and pre-roll advertising, and currently I’m working for GO1 and building up OnlineLearningWeekly.com, both of which sit in the online education space.
How many times have you heard the phrase content is King? Over the last few years it’s one of the driving factors behind why almost every business has a blog as part of their website.