Over the past 10 years I have been involved with the creation and building of several brands ranging across a variety of industries and differing target audiences. There was Chucking a Mosh which was promoting Australian punk, metal and hardcore bands, Waywire who specialized in online video and pre-roll advertising, and currently I’m working for GO1 and building up OnlineLearningWeekly.com, both of which sit in the online education space.
How many times have you heard the phrase content is King? Over the last few years it’s one of the driving factors behind why almost every business has a blog as part of their website.
If you have anything to do with creating websites or blogs over the last 10 years, you are most likely familiar with Photobucket. For those that are not familiar, Photobucket has been the go to website to host images online that would be embedded into your website. It was quick and easy to use, you could get any sort of embed code that you needed. So much so that many major websites including Amazon, eBay and Etsy, were using the platform due to it’s reliability.
How often do you do you talk to people and hear them say “I’ve got this really good idea for ‘X’ that I’d like to work on”, only to hear them repeat the same idea time and time again for months, and even years without, making any progress?
More than 20,000 Australians have made the move to Silicon Valley in the hopes of taking their internet startups global. However, the hunt for expert advice and capital is often met with many challenges unseen back home, especially for those dealing with remote teams operating on opposite sides of the world.
I recently launched a new project called Online Learning Weekly. The idea behind the Online Learning Weekly stemmed from conversations that I had with several learning and technology experts in San Francisco. We had all experienced the same frustrations when trying to keep up to date with industry news, best practices, and other general cool things that people are working on.
In theory this shouldn’t be too hard, should it?
You may not think it, but bands and startups have a lot in common. Try thinking of the most disorganized, underfunded and poorly run businesses that you have ever encountered, and that is pretty much every band that exists. How does this help learn about marketing you say?